Texas Dow Employees Credit Union
TDECU is a not-for-profit financial cooperative that provides banking services, prioritizes member benefits over profits.
Over the years, TDECU's customer-facing website and user portal had undergone multiple design and development iterations, resulting in a fragmented and inconsistent user experience. A comprehensive overhaul was necessary to unify the brand and improve usability.
Branding Refresh
In collaboration with Daito Design, we conducted a thorough audit of all digital assets and brand guidelines to identify areas for improvement. As part of this process, we categorized the website’s pages by product type, starting with the most critical: the Rates page. This page became the foundation for setting the design direction for the entire site.
During the redesign, we uncovered several usability issues related to color and typography, which prompted updates to TDECU’s brand guidelines. These changes helped enhance both accessibility and visual cohesion.
Design System
With updated brand standards in place, we began building a comprehensive design system. This involved auditing and revamping all design elements and components to ensure they aligned with the new branding, creating a unified visual language across all digital touchpoints.
Website Update
The website's pages were grouped and analyzed based on product offerings. We streamlined the information architecture (IA), introduced new templates and add-ons, and enhanced the usability of each page. Our goal was to create a more intuitive and user-friendly experience.
Website Implementation & Content Strategy
Once the designs were finalized, I collaborated closely with developers to implement the new design system on Joomla. I gained proficiency in manipulating and updating pages within the platform, contributing to an organized and efficient rollout of the updates. This process applied to both the consumer-facing site and the user dashboard.
In addition to the design improvements, we developed a content strategy guide and template to ensure consistency in the website's tone, messaging, and structure. This guide helps maintain a cohesive experience across all pages.
