NudeStix is a collection of easy-to-use makeup crayons made for the “lazy-girl” that likes the way she look and wants the fresh-faced, nude feel.
Working as Creative Brand Coordinator for Retail, I created collateral that represented the success of the #gonudebutbetter concept, while maintaining previously developed brand standards. My responsibilities included print, packaging and product design, display mock-ups as well as content creation for web and social media.
Attention to detail was key in swatching and color matching to make sure that the products were represented correctly.
Product/ Packaging Design
Along with other regular packaging projects, NudeStix was also planning a product launch for Spring 2017. I was tasked with creating the product container as well as the packaging. After many iterations, the final product consisted of a tube with a brush on one end and a solid rub-on glitter on the other. The packaging includes photos of the product melted and dripping on the bellyband printed with metallic foil.
Working alongside the Lead Creative, we created display booths for various events and retailers. As Creative Brand Coordinator for Retail, further tasks included creating product layouts for manufacturers to build displays according to the latest products of the season, keeping track of vendor specific product lists as well as quality control of parts used in displays.