Design can be thought of as a universal language with which to speak to the world. Students of design are taught various forms of expression, execution and logical thinking. When creating work, the basic principles of design are my tools to bringing forth rich concepts. Simplicity, symmetry, and color can be used to create work that is both visually pleasing as well as mentally stimulating.

Strong concepts with a deep meaning are essential in creating substantial work. Keeping the audience in mind, it is absolutely necessary that the graphic elements created are able to represent the idea yet are easily understood. Being able to stimulate an individual visually and intellectually are my incentive of being a designer.

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